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women in solar


SEIA Joins Women in Solar Energy as Founding Member

Originally posted on

WASHINGTON, DC – The Solar Energy Industries Association (SEIA) today announced it has joined Women in Solar Energy, a 501(c)3 nonprofit and membership organization dedicated to promoting the advancement of women in one of the fastest-growing industries in the country.

“SEIA takes great pride in being a founding corporate member of Women in Solar Energy,” said SEIA president and CEO Rhone Resch. “We recognize the great strides the solar industry has taken in terms of reaching out to women, and we look forward to continued progress.”

The organization was founded in 2012 with the goal of providing a unified voice for women in the industry, as well as supporting the recruitment and retention of women in the solar workforce. Women in Solar Energy formalized its non-profit status this year, recently launching a campaign to raise $100,000 by the end of 2014. SEIA has taken the lead and provided the group a large corporate donation, earning the Founding Member designation and setting an example for the industry.

“SEIA is demonstrating that a real commitment to this issue requires dedicated resources to support a mainstay organization in the industry. We are thrilled that they have stepped up and answered our call to action. We hope that other industry leaders will follow suit,” said Kristen Nicole, Women in Solar Energy’s executive director.

As part of their participation in Women in Solar Energy, SEIA employees will become individual members of the organization with access to a host of resources for women in solar, including access to the Women in Solar Energy mentorship program, job board and SheSpeaks Solar program. The two organizations sponsored a technical session and industry panel at PV America in June and will host a webinar on the partnership in August.

According to The Solar Foundation, women already make up 18.7 percent of the solar workforce, but the new organization is committed to substantially increasing that number.

About SEIA:

Celebrating its 40th anniversary in 2014, the Solar Energy Industries Association® is the national trade association of the U.S. solar energy industry. Through advocacy and education, SEIA® is building a strong solar industry to power America. As the voice of the industry, SEIA works with its 1,000 member companies to champion the use of clean, affordable solar in America by expanding markets, removing market barriers, strengthening the industry and educating the public on the benefits of solar energy. Visit SEIA online at

About Women in Solar Energy:

Women in Solar Energy is a 501(c)3 nonprofit membership organization focused on advancing women in all aspects of the solar energy industry. Solar companies interested in becoming a Founding Member or supporting the organization through corporate donation should contact Kristen Nicole directly at For more information, please visit



WISE Newsletter: Quarter III 2014

Hope you had a nice summer. We can’t believe it’s come to an end already, but we're pleased with the progress we have made, and the attention we have been getting. Just recently, we had a major international solar company tell us that they have altered their hiring practices as a result of us bringing employment issues to light. That is music to our ears.

Some of our biggest wins this summer have been in our fundraising. We are pleased to announce that the Solar Energy Industries Association(SEIA) made the first corporate donation to Women in Solar, and we named them as a founding member of our organization. SEIA’s support is essential for our success and demonstrates their commitment to diversifying our solar workforce. Thanks to Rhone, Brianna, Zadie, Ebonee, and others from SEIA for their continued support, as well as Carrie Cullen Hitt, one of our industry advisors. We will be hosting a webinar with SEIA on October 7. We will send the registration information shortly.

More recently, Clean Power Finance joined us as a Megawatt Sponsor. We are thankful to Clean Power Finance for their continued support of our growing organization. 

As a non-profit organization in its first year, corporate donations are especially important in helping us to get our organization off the ground so that we can continue to move our efforts forward. To learn more about corporate sponsorships, please contact Kristen Nicole All donations are tax deductible.

Kristen, Meghan, Kacie, & Sara
The Women in Solar Leadership Team




Women in Solar is a 501(c)3 membership organization dedicated to advancing women in all aspects of the solar industry. We are completely member run, and we are successful thanks to the hard work of our volunteers and solar industry advisors. We recently sat down with one of our volunteer members, Danielle Kershner of Eco Branding, to learn more about her career experiences in the solar energy space.

Danielle Kershner, Partner and Senior Account Executive, Eco Branding

Danielle Kershner, Partner and Senior Account Executive, Eco Branding

Tell us a little about yourself and where you work

I am from the New York area and went to University of Maryland for college where I have a background in communications and psychology with a focus in public relations. I’ve had various PR and non-PR jobs before I started working with Eco Branding, a cleantech integrated marketing communications firm. My current role at Eco Branding is partner and senior account executive, where I manage all client projects and oversee internal operations. Outside of work, I love to explore the city, travel, hiking, camping and live music.

 How did you get into the solar industry?

I got involved in the solar industry once I started working for Eco Branding. While Eco Branding works with clients across the entire cleantech spectrum including energy efficiency, electric vehicles, financing and more, our bread and butter is the solar industry. We work with clients across the solar supply chain. The solar industry proves to be more and more fascinating with each client I have the privilege of working with. I get to learn and discover new  technologies and gain a better understanding of the market with each new project. I am constantly amazed at all the developments from small to large scale and am excited to be a part of that.

 What is your role at Women in Solar?

I volunteer with Women in Solar with web maintenance. I help keep the site updated with relevant events, job postings, blog posts and more.

 Why did you decide to volunteer with Women in Solar Energy?

After two years in the solar industry it became very apparent to me that women were highly underrepresented in the industry. I learned about Women in Solar and their mission as an organization and fundamentally felt in line with what Women in Solar is trying to accomplish. I wanted to show my support for what they do and help spread the solar gospel to women all around!





Women in Solar is sponsoring this event in collaboration with SEIA, SEPA, Mintz Levin, and New England Women in Energy and the Environment. The event is free for conference attendees. After the discussion, there will be an opportunity for attendees to network over wine and cheese with female industry colleagues. We hope to see you there.